Evaluation of 'In The Frame'

'In The Frame' Evaluation- AS Media from LilyBridget

Final Survey

FINAL CUT: In The Frame

Logo: Copyright

Due to using a free online website to create the logo templates my group and I came across the issue of copyright when transferring it into our final clip. There is a watermark label in the background of each logo which would look unprofessional as well as being illegal if used in our opening sequence. We therefore collaborated our ideas and decided that a logo was not necessary within the opening sequence as long as we made a record through blogger on the features that were and were not effective towards a young audience within the thriller genre.

Logos

When looking into and discussing the creation of our company logo I decided it would beneficial to generate some templates using 'freelogoservices.com'; through doing so this helped the group establish what perception an audience may infer from our logo of choice and whether or not this coincides with our desired choice of audience and genre. As a group we found that simplicity was a main feature of a successful company, e.g. CocaCola, Nike, Warner Brothers etc. All of these brands/companies are recognised globally due to their logos lacking in complexity- this enables an audience to remember such logos and therefore become familiar with them and their associations. Through our research we have learnt that film production companies have their own set of codes and conventions in which their audiences expect them to follow; for example it is unlikely that somebody would associate a Warner Brothers film with a romantic comedy- most companies generally stick to a certain genre in order to advertise their product through connection as well as targeting similar audiences.

Logo Design One:

The first template logo consisted of black eligible font underneath a media related image. Due to the industry in which 'Moongate Productions' would be based, the image would allow audiences to associate the logo to the nature of the company. It also consists of a monochrome colour scheme which is subtle but somewhat strong as my group found that colourful logos appeal to audiences of the younger variety- a social group in which our company is not directed towards. 

Logo Design Two:

The second logo design had a somewhat 3D effect in which the image of the film cassette roll looked realistic to the viewer; this is a very modern way of portraying the media industry and would possibly entice the desired audience (YA). However the font consisted of a navy blue colour and was thinner than that of logo design one; we found that this was a weakness rather than a strength as it looked less professional and the company name did not stand out as much as we had hoped with the colour change.

Logo Design Three:

Logo design three appealed to our teen audiences as when asking classmates this was the one that was most popular on average; we considered this feedback when discussing our final design. Although the font is still navy, it matches the colour present on the image; the image was chosen as it consists of darker and more mysterious connotations which coincides with the thriller genre. The atmosphere/effect such an image would have on our audience would strongly correlate with that desired in our film.

Logo Design Four:

The last logo design has a slightly burgudy/maroon tone to it which some classmates noticed but others did not; this can be seen as quite unnerving as it can almost be argued that "your eyes are playing tricks on you"- Katy Ward. This was somewhat intentional as the text alongside the arguably disturbed image which is slightly spooky really grasps the idea of the thriller genre however, unlike design three's use of headphones, there is no link to film or media visible.